What is API and why should using one be encouraged?
API - application programming interface – is a term that is increasingly used, not just by technology companies but by any business keen to grow via the development of apps or software.


Digital technology is no longer optional. We’ve now reached a stage where adoption is essential to remain competitive.

Since the era of big data dawned most businesses have been playing catch up. No one really understood quite how much potential all that information really contained.